https://experiences.eventfarm.com/all-experiences daily 1.0 2020-01-10 https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1554331215173-JWQS2UJ6JZUEW3MIDQGL/IMG_0015.JPG All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1554331054640-NHCHPVA6ONH37OXR5VHQ/IMG_0014.JPG All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1554331092957-R8GS303VVKTETSGCWVTN/IMG_0017.JPG All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1554331343454-NR80923Z5EQIFW7VBVTP/IMG_0012.JPG All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1554478255071-21ALX31T04XRJ43MK2AX/SUMMIT_mark+cropped+top.png All Experiences - Adobe Summit DJ Song Polling and Roving Photographer https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1554331409540-W5IGGFCISQX9YROLXO9X/IMG_0039.JPG All Experiences 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https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1565891699869-UOEV20Z1PSQ7V3SW7NAR/IMG_0063.jpeg All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1554755802006-1Y5FIKE6A5MLQJY9IBY9/IMG_0049.JPG All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1578515120205-CCZJSRSO6XLBSTN7ALDC/747normal.png All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1578435356963-JKF0TGGF48L4OZA5PXX7/adidas747_kicks.jpg All Experiences - The Results The impact that Event Farm’s suite of technology was seen two-fold: a seamless guest experience and a major reduction of production mess that typically seems standard with hype-centric consumer events. Guest lines were virtually non-existent. Pre-activated wristbands delivered prior to the event, meant they didn’t need to register onsite - just scan in. As well, due to the digital raffle system, a quick scan and off they went to enjoy the rest of their day, like enter into the Maker Studio to make custom shoes. Adidas was more than please with the flexibility and reliability of the Event Farm technology and production team. Things never go as planned the day of an event like this, but having a powerful, flexible technology platform allows for these changes without headaches. Not to mention, the demographic data collected that Adidas was able to help measure ROI and use for marketing campaigns post-event. https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1578434804741-RTMJCJ1UD9HSAOAMTB2W/adidas-747-Warehouse-NBA-All-Star-Weekend-05-1200x800.jpg All Experiences - The Solution Event Farm’s registration platform was able to handle the high demand of rabid shoe fans and seamlessly create an onsite experience for the guests, completely eliminating “shoe hype lines” so they could go enjoy the likes of Kanye and Pharrell performing. The raffle system proved to be 100% effective in detecting unruly fans “gaming” the shoe releases, due to entries and winners were truly non-transferable. Outside of the celebrity guest and shoe raffles, the most sought after activation was the Makers Studio. The first 30 guests were able to digitally enter with a scan of their wristband for an chance to customize some sweet Adidas sneaks. An added bonus was with the Fast Pass, there were no lines….just a text notification when it was your turn. https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1578504657737-PKMFLARNGFOZNLS9FNEG/747reg.jpg All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1578434077440-5MQFOWF627H04A77PJ6P/adidas747_landscape.jpg All Experiences - The Challenge Adidas approached Event Farm looking for an all encompassing event technology solution that could simultaneously sell public tickets and send private invites to VIPs and media. As well, the guest data must integrate with a slew of onsite technology for seamless guest access control, one touch raffle kiosks, and segmented guest text messaging. Tickets to the 14k person weekend long event were extremely high demand. This being Adidas’ most hyped event in recent years. After tickets were purchased, guests were sent their own pre-activated branded Adidas 747 Warehouse wristband. These would be used for the guest to gain immediate access to the event and enter into the shoe raffles. https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1555093779237-DVWDZR89OSM3EHCR1N32/IMG_0197.JPG All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1555093808128-5QN7GJKP872RB45PZVJ6/IMG_0199.JPG All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1555093919564-EJ31XUPU7G9UR2CXS9IV/IMG_0196.JPG All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1555093362253-B1MM9O2O5IYBOIHHILS0/IMG_0106.jpg All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1555093402959-4UW5MS70YHKAAN671FTO/IMG_0053.jpg All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1555094267675-4UHSKT2DDAPZ7PKHM8SO/NBY+%281%29.JPG All Experiences - Nike By You In-store and Pop up customization https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1567702273322-NP1EQVAZYEQBL1IC8P3U/V5%2B-%2BFinal.png All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1568042875046-LQIPJV18XG8FCUFJ0QO2/Xenia+Discover.png All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1568042879420-1X72N3ZCJZPE47H70LD3/Xenia+Channels.png All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1568042884715-1XXQZV8EPVBJO4QY31CS/Xenia+Moments.png All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1568042833422-DWLGWQ3NXZD0GYV3GB6Y/Command+Center+Screenshot.png All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1567704534424-V3I0SODXCA3VS5W4SO00/Xenia+Moments.png All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1567704542515-2MR3506E7QA4KXJHW8S5/Xenia+Channels.png All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1567704548872-P60CKVEJIFLAEB2CWUD4/Xenia+Discover.png All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1575304207757-QP8PCA4OIDS7FG2TR0ZX/Screen+Shot+2019-12-02+at+11.27.40+AM.png All Experiences - Online ticket purchase The summit is hosted multiple times per year in various locations (LA, NYC, and London). Tickets are open to the public, but sell out fast - In Goop Health has proven to be the most sought after luxury wellness experience, period. https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1574877873474-6INLUH1HYFW12CALR8DT/Gwyneth-Paltrow-Goop-in-London.jpg All Experiences - The Think Room The summit consists of panels and chats with the innovators who have a major impact in the health and wellness industry, including GP’s morning fireside chat to kick things off. Some of these panels will book up quickly, others have space left for drop in’s - of which Event Farm check in app will keep track of those who change sessions who quickly hop into new ones. https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1571938880251-F0JB7SCVP62ZJW7M2NDC/hero-overlay.jpg All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1575299596678-9W9I6BW5LZ7991I5QZPG/IMG_3532.jpg All Experiences - Event Check-in The complex schedule registration needs to simplify and integrated into event check-in experience. The brand ambassadors seamlessly guiding the guests into they luxury summit experience need only have the Event Farm check-in app downloaded on an iPad, which tells them where to send the guest. https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1575309780752-TS0NM386FOZVKHM08KRJ/IMG_3552.jpg All Experiences - Studio Sessions Throughout these six studios—Feel, Glow, Move, Reinvent, Restore, and Shine—top practitioners, teachers, and authors will lead workshops for smaller groups. Whether the guest is looking to learn more about dreamwork or bounce cardio or hair health, the sessions are designed to arm them with practical tools and fresh insights. https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1575304961485-NFFXTSXT1U9QEGWN8P0L/Screen+Shot+2019-12-02+at+11.42.19+AM.png All Experiences - Gated Scheduler About a month before the summit, confirmed guests are sent an invitation to schedule their sessions for the summit. If you haven’t purchased a ticket, you will not have access through this screen to enter the gated scheduler experience. (VIPs get early scheduler access). https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1575300371329-QMN7QFUXQ3QW5HER9MVY/Screen+Shot+2019-11-27+at+1.21.47+PM.png All Experiences - Complex schedule registration The most important requirement needed from Event Farm was to create a schedule builder. Each guest needed to sign up for 3 sessions (1 per time slot), while showing the event capacity (ie, 2 guests out of 61 slots). These sessions will fill up immediately once they become available to book. It was important for waitlist functionality to automatically kick in without the need for manual adjustments. In addition, it was essential that the guest was able to go back to edit their schedule at any time, and the waitlist would adjust accordingly. https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1557260532206-6OXNCBM8UKM9DS8ZL3LS/Screen+Shot+2019-05-07+at+4.21.10+PM.png All Experiences - Custom Reporting Not only was the launch a complete success, Levi’s now has a whole mess of data (demographics) to make the next product launch better. https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1557259527555-R68JD5VI9A4C3ZT00I6H/IMG_20180626_100846.jpg All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1557259696516-KIPEW88T0LD6X8F3WC3Z/23F9A020-BE56-42A5-8724-828CDBA63858.JPG All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1557259705305-W6ZCZ9F92XZZ40D4199O/AC32774F-E335-4B2B-96DC-B1D1BEF7AFD4.JPG All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1557256725235-0V2X9HM7C55YR2FZNFA0/IMG_20180626_085053.jpg All Experiences - Raffle Kiosk’s Event Farm developed a custom raffle platform in the form of kiosks to collect information on each personal entry: name, size, and contact information. For 2 days during the week, Levi’s social pushed invites to their two stores in NYC and SF. https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1557250870712-U6XSFNW1O0YDFBFL7JZI/Levi_70143SF_Jordan-Collaboration_Email_Header_FINAL_v1_current.jpg All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1557335890394-MBM9ZOHH6VXBOFG5NQYD/Levi_70143SF_Jordan-Collaboration_Registration_Form_FINAL_Completed-Fields_v1_current.png All Experiences - Unique URL Forms In order to prevent the sharing of the raffle entry form, each entry was given a unique URL, which created a COMPLETELY secure, unreplicable entry system immune to bots and gamification. https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1555359685890-NQLATEB44183NWBV12YG/IMG_0018.JPG All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1555358709814-6OHSGNKSREBFUCQAKXA9/IMG_0010.JPG All Experiences 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https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1567101370720-I1C9O2YD2BJPHB6V4PLL/IMG_0118.JPG All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1567100449057-UYH0S7NP4WF7TSJPGRER/IMG_0281.JPG All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1567100512429-BKD4DJ8TB1BAJT8EVOQ4/IMG_0155.JPG All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1567100540277-6G4XZLUBCLR8WHK14JJX/IMG_0270.JPG All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1567096464346-LSVLBH6GJYZ607KIQHCS/Screen+Shot+2019-08-29+at+12.30.01+PM.png All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1567096514740-FX0USOU6HUXWAO0GOI0Q/IMG_0006.JPG All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1567097032793-D24IVS9XHUBFT7NS3D1L/IMG_0141.JPG All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1567096863185-YW75T5V5LR4GOYBVCZ2L/IMG_0012.JPG All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1576688484834-6U2SFXN9OWITQBHQB2ID/screens-56886c8e8fe16c4b6cd0a88bdbbe835ef40b3aec8790adef1314fe131a058c8d.png All Experiences - The Solution Event Farm’s suite of integrated technology created a seamless experience for both the JPMC team and their customers. With Event Farm, their lounge registration site was able to do a lot of heavy lifting. The time reservation system helped JPMC manage the flow of guests before the lounge even opened. If the lounge was not full at any given time, the team was able to send an text message to a specific number of guests from the waitlist for that time slot. The JPMC team decided to allow guests off the waitlist in the order that they signed up, but they also had the ability to promote guests off the waitlist based on customer segments: VIP, general admission, etc. https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1576688360617-ZYLG1UFZBVWJ6CUU7IL0/usopen-b915da0afaad6382090263426b11e2f3259446fd2166b215b784fd42f8e5f1a3.png All Experiences - THE CHALLENGE JP Morgan Chase approached Event Farm with a set of disparate tools that created a clunky experience for both lounge organizers and JPMC customers. Their registration web app was especially challenging: It was difficult to manage and update, it didn’t collect data, didn’t allow customer segmentation based on relationship, and it did not integrate with their check-in solution. To check guests in, the JPMC team was required to continuously download their guest list and upload it to a check-in app. JPMC also wanted a better way to understand and manage the flow of guests in and out of the lounge, ultimately avoiding long lines of frustrated customers. https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1576689045460-NI6VS37G5YIP2TJ2NKMH/331346176_2b88347VXTjsZfHWaK_PYEw0P5Gdu_zv2zfaCNYnUt4.jpg All Experiences - The Results The immediate impact of Event Farm’s registration system was obvious for JPMC: There were no lines of frustrated customers waiting in record-breaking heat, and the lounge was never under-utilized—the waitlist system helped keep a steady flow of guests, even during slower times. Beyond a seamless experience for the JPMC events team, Event Farm’s integrated technology collected insightful and actionable data. The JPMC team is using the insights well beyond the US Open to create targeted and personalized campaigns based on who showed up, when they came, and how long they stayed. https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1576690176094-274T90YHRQLMXN84U2BP/chase-lounge-2-be271cb15cc3d3fe7115851bc92613043907817d6a95804db3ce20ef297cb932.jpg All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1554383285275-CIW6BDLM6DPVOINB95UD/maxresdefault.jpg All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1554394213108-J2EZXA2AREJXAO9XLT7T/EFLogoblack-nobg.png All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1554478368381-SEB4FB3LJ8ALDF3RV4RV/SUMMIT_mark+cropped+top.png All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1555094479294-97Y4OSX4001M5IHUVEJ2/NBY+%281%29.JPG All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1555361495301-Q8DMPKUJMJQVWR4OG8H5/IMG_0220.jpg All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1557260861790-6O2DADFO3SWSTNV3Q9BQ/LevisNewYork.JPG All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1567101702249-BMNUVLJOBNHFGPZIVSQF/GJ_Mobile_Project_ContentCenter_GuessSport_3584_01.jpeg All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1567701831628-9J4XMV93CP8CSP1VCY0R/D7PWjQ0XYAA4598.jpg All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1567706026505-TJVEHDAI1WJULPI3LKP1/Xenia+Discover.png All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1567797733491-6BALUBAG42YQ562356KD/beautycon.jpg All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1575314315976-EA3YA1A04S4M00AE021B/970486360.jpg All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1576690061267-0UPOBHXQL0C77IULQ92R/Screen+Shot+2019-04-05+at+3.24.24+PM.png All Experiences https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1578436782673-EFG9T3UN2EU8531HBVT1/747_logo.jpeg All Experiences https://experiences.eventfarm.com/nike-inventory-app daily 0.75 2019-04-04 https://experiences.eventfarm.com/nike-nba-allstar-customization daily 0.75 2019-04-04 https://experiences.eventfarm.com/oa-experiential-product-launch daily 0.75 2019-11-27 https://images.squarespace-cdn.com/content/v1/5ca4e163809d8e585c8ea440/1574797847791-ZU41GKD9CSSVT7VXPYEH/oa-experiential-logo-retina.png OA Experiential Product Launch